Creating Message Templates

To start a chat with a customer who hasn't messaged you recently (past 24 hours), you must use a Message Template. These are pre-approved formats required by Meta to prevent spam.

Step 1: Choose a Base Template

EasyBiz provides a gallery of standard templates to help you get started quickly.

Go to Settings > Templates.
Click the WhatsApp card, then click + New Template.
Browse the gallery (e.g., Order confirmation, Delivery rescheduled) and select one that matches your goal.
Click Create.

warning:

Marketing content is strictly rejected by Meta. Ensure your template is designed for utility purposes, such as order updates or receipts.

Step 2: Customize the Message

Edit the content to fit your brand voice.

Header

Choose to display Text, an Image, a Document, or keep it as None at the top of your message.

Body

Type your main message.
To make it personal, type @ where a dropdown list will appear to insert dynamic variables like {Customer Name}} or {Order Number}.

tip:

Do not overuse variables, keep the message readable.

warning:

A message body cannot end with a variable. You must add at least one character or punctuation mark after the last variable.

Footer

Add a short, fixed text at the very bottom.
This is optional and cannot contain variables.

Buttons

Add up to 10 interactive buttons (e.g., Call Phone Number or Visit Website) to help customers take action quickly.

Step 3: Submission

When you're ready, click Submit. Meta typically reviews templates within minutes, though it can take up to 24 hours.

Give feedback

Up next

Managing Conversations Inbox

View and reply to all customer chats from one shared inbox.